By Mustafa Sharif

Erick Thohir and Massimo Moratti

The ‘biscione’, or the garden snake, symbol of Milan and of Inter is finally shedding its skin. A new life for Football Club Internazionale. President Erick Thohir is already showing that he is capable of bringing in a drastic change in the football club’s communication and marketing, an avenue for which global fans can generate revenue for the club. Thohir is exactly what the club needs, something which Massimo Moratti and his family could not fully provide. In his first few words as Inter majority owner and President, his vision of Inter can be outlined in a few steps towards consistently being one of the “top 10″ clubs in the world:

1. Winning.

For Thohir and Moratti, this will be the determining factor in anything to come in the future. In this industry, winning is the best communications policy, the best PR. The club is in transition into a winning core of players led by Walter Mazzarri. “Thanks to Walter Mazzarri, Inter has a platform for the next two-three years.” Says Thohir.

2. Youthful players.

Inter has a very good academy. Everyone in the management of the club knows this and are hoping this brings renewable success to Inter. Erick …continua sul blog

…continua sul blog: Football Talk